Why do you need to promote your blog offline? Isn’t your blog online so it’s more logical to promote it online as well?
It is common knowledge that you have to promote your blog online. However, to maximize your blog’s potential, you should not forget the group of people who aren’t always online – those who do not rely on the power of the Internet for everything in their lives, those who are not always connected to majority of the world 24/7.
So if you want to know how to promote your blog offline, here are 7 ways on how to do it.
- Go to events
Every town always holds a variety of events all year round. Make sure that you are updated with the different events in your town and grab the opportunity to make your brand visible through these gatherings.
You can also host your own event if you want. You can choose a sport event such as a marathon where you can also present the award to the winner.
- Educate Yourself
You can promote your blog simply by arranging small classes or seminars regarding your niche. You won’t only be able to tell people about your website but you will also have the opportunity to share what you know about your niche. Aside from this, expect that you will learn more as well through interacting from other people who attended your class. It’s a win-win situation!
- Create a Buzz
You can contact your local newspaper to ask for an ad space. The ad space will cost you something but it’s a price to pay for getting your name and website to reach the local townspeople. Another sure way that you can get your website to the pages of the newspapers and magazines is by writing an article about your niche. You can share your success story or some recent development in your field and have it published. Request for the publisher to include your website’s URL for reference.
- Sponsor and Promote Team or Organizations
Support a local sports team, perhaps a kiddie baseball league by sponsoring their uniform for the game. You can also place banners in the stadium during the game showing you support for the team. This would cost you a bit more of money but this will have a great impact on those who see.
You can also show your support to local organizations by donating prizes to their event. You can also give out something that can be used in auctions arranged by a local org. There are still a number of ways that you can show your support to local groups. These examples are just to give you an idea of what you can do.
- Provide Contact Details
Having business card is a basic requirement for anyone with a business. Being in an online business is still being in business. So design your own business card or you can also hire someone with more knowledge on graphic design to do it for you. Include relevant information such as your name, your website, contact number and a brief description of what you do or your services. Once you got it printed, give it away to EVERYONE. Do not only give these to your friends, relatives, clients or other people that you know. Go out of your comfort zone and approach a complete stranger to hand out a piece of your business card. You’ll see soon that a little assertiveness will get your business to the next level.
- Give Away Enticing Freebies
Give away free merchandise such as pens, notepads, stickers, door hangers, baseball hat, calendars, or mugs with your website’s logo and URL. If you have more the resources to go for the more expensive merchandise, then don’t hesitate to give out t-shirts or umbrellas.
Most promotional strategy offline may require you to spend more money than when you do it online. Remember that if you really want your website to get to as much people as possible, you won’t mind spending a few bucks. Beside, in the end, it will all return to you a hundred-fold.
Go out in the streets and tart promoting your blog offline to reach out to a different set of people who are also in need of your expertise.